Geoff offers some feedback from one of his swings, an important part of the fitting process.

One of Geoff's primary reasons for this visit was to test and get fitted for new Titleist 910 fairway metals.

The new Titleist 910 fairway metals and hybrids began shipping to golf shops worldwide this week.

If you would like to experience a Titleist Tour Fitting at either the Titleist Performance Institute in California or Manchester Lane Testing facility in Massachusetts, go to www.fittingworks.com.

Same for Pro V1x loyalist Rich Beem, who also spent some time doing interviews for Titleist Japan.

Beem is in the field at this week's Waste Management Phoenix Open. (Ogilvy and Mahan are, too.)

It's rookie time on the range with Titleist Brand Ambassadors Brendan Steele (left) and Bobby Gates.

Gates plays a Titleist 910D3 9.5 driver with an Accra SC 95 shaft and his SureFit Tour (SFT) hosel in the A•1 (standard loft, standard lie) position.

Titleist Tour Rep J.J. Van Wezenbeeck helps Bobby with an SFT adjustment on his 910F 13.5 fairway metal.

One of the last PGA Tour players to visit TPI last week was Titleist Brand Ambassador Joe Affrunti, another PGA Tour rookie.